During a live webcast on Monday, Taylor Swift announced her new album, Red, is set to be released October 22. She also debuted the first single from the project, “We Are Never Ever Getting Back Together,” during the chat and then released it immediately afterward. According to Billboard, the single is poised for a record-setting chart debut.
“The title of Taylor Swift’s new single clearly isn’t about her relationship with radio or her adoring buying public,” the article said. “‘We Are Never Ever Getting Back Together’ appears headed for the upper part of next week’s Billboard Hot 100 chart, thanks to its immediate acceptance across multiple radio formats and a projected record first-week digital sales total.”
The single was also released to iTunes and Google Play late Monday, followed by other digital retailers on Tuesday. Fans have been snatching up the song in a hurry and extremely strong first-week numbers are expected to be reported as a result.
“‘Never’ has the retail record books in its sights,” the article continued. “Industry sources suggest that the song may sell between 450,000 to 500,000 downloads by the end of the Nielsen SoundScan tracking week on Sunday (August 19). That large a sum could earn ‘Never’ the biggest sales debut for a digital song by a woman, as well as a career-high sales week for the country/pop superstar.”
According to Time, the song “will certainly be the newest, most popular breakup anthem.” Billboard praises both the song and Taylor saying “with ‘We Are Never Ever Getting Back Together,’ Swift expands an already impressive songwriting range to incorporate a biting sarcasm within her deep-rooted confidence.”
“We Are Never Ever Getting Back Together” hit No. 1 in all genres on iTunes in the U.S. in under an hour, and has since reached No. 1 in 24 additional countries. The track is in the top 20 in 40 other countries and is scheduled to be released soon in Mexico, UK, Japan and Germany.
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